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Motive vs KeepTruckin

Bottom line

KeepTruckin changed its company name to Motive in 2022. These are not competing current products; searches for this comparison usually reflect an old brand name. Confirm the operating scope, verify the cited agency or vendor terms, and sequence the next step before spending money or accepting work.

Written by Day One Authority Editorial TeamReviewed by Day One Authority Compliance ReviewUpdated Editorial policy
First-party sources

Side-by-side

Decision pointMotiveKeepTruckin
CompanyCurrent company and product brandFormer company name
Current product researchUse Motive’s current product and legal pagesDo not rely on legacy KeepTruckin reviews or prices
Account migrationAsk Motive support about a specific legacy accountLegacy branding may remain in old documents or devices

Decision points to verify

  1. Company

    Ask Motive and KeepTruckin to demonstrate or document this point using the same operating scenario.

  2. Current product research

    Ask Motive and KeepTruckin to demonstrate or document this point using the same operating scenario.

  3. Account migration

    Ask Motive and KeepTruckin to demonstrate or document this point using the same operating scenario.

Best fit

Choose Motive when

Anyone evaluating the current product should use Motive’s current documentation and contract.

Choose KeepTruckin when

No current buyer should select “KeepTruckin” as a separate vendor; it is the former Motive name.

Run a controlled comparison

  1. 1

    Create one test case

    Use the same load, invoice, driver log, lane search, or back-office workflow for Motive and KeepTruckin.

  2. 2

    Capture the full offer

    Save pricing, minimums, hardware, implementation, renewal, support, cancellation, and data-return terms.

  3. 3

    Score operating fit

    Have the person who will use the product complete the task and record time, errors, and support needed.

  4. 4

    Check references and current terms

    Verify any decisive claim directly with each vendor before signing.

Worked example

Motive vs KeepTruckin: same-workflow test

A small carrier gives both vendors one representative task and the same operating assumptions.

  1. 01Document company for both offers.
  2. 02Document current product research for both offers.
  3. 03Document account migration for both offers.

Takeaway: Choose the offer that performs better on the carrier’s weighted criteria and written terms; do not infer a universal winner.

Before you sign

  • Request the complete price sheet and every recurring, transactional, hardware, setup, and termination fee.
  • Confirm contract length, renewal terms, trial conditions, and data-export process in writing.
  • Test the exact driver and back-office workflow your operation will use.
  • Verify current terms directly; this comparison is editorial analysis, not a quote or endorsement.

Common mistakes to avoid

  • Declaring a winner from marketing pages

    Public pages do not show a carrier-specific quote, negotiated terms, eligibility, or implementation quality.

  • Testing different workflows

    A fair comparison gives both vendors the same data, task, users, and success criteria.

  • Ignoring exit cost

    Contract term, notice, data export, hardware return, UCC release, and migration work can outweigh a small monthly difference.

Motive vs KeepTruckin FAQs

Is Motive always better than KeepTruckin?

No. The result depends on the carrier-specific workflow, quote, eligibility, contract, support, and integration requirements.

Are prices on this page quotes?

No. Obtain current written pricing and terms directly from each vendor. Public plans and eligibility can change.

What should both vendors demonstrate?

Require the same end-to-end task, reporting output, support path, data export, and cancellation explanation.

How should I break a close decision?

Weight the few criteria that affect daily work and cash flow most heavily, then compare contract risk and exit effort.

Buying guide

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